What does the Corporate Architecture for a Swiss fitness studio look like?
The Swiss company Migros, which is based in Zurich, is the corporation behind the exclusive ELEMENTS fitness and wellness brand. In Germany, there are seven studios thus far. We designed their corporate architecture and in doing so gave built shape to the brand’s overarching values.
Swiss, surprising, authentic, personal, and natural – these are the attributes of ELEMENTS. Also authentic is the interior architecture we designed, with which we bring the Swiss mountain world directly into the studio and bring the brand to life.
The entrance area with espresso bar, reception desk with check-in boxes made of white Corian steel, and the “green wall” with real plants are all among the typical design elements. The changing rooms score points for their carefully considered interior details, such as bespoke curtains, glass mosaics in the showers, wooden towel hooks and subtle lighting. A pleasant ambiance has also been created in the loft-like training areas and studio rooms with the use of real wood. In keeping with the overall approach of the Swiss studio concept there are also spaces for relaxation and recovery: Saunas, steam rooms, relaxation pools, rhassoul and massage rooms offer members and day guests respite from the daily grind.